Jeff Carter
Life is a riddle; unfortunately the answer's are not written here.


Alignment is one of the key components of the acronym C.R.A.P. I briefly went over C.R.A.P. in a previous blog but only touched on contrast and repetition. I would like to go in further detail about its other two components. For those of you hoping to get two elements for the price of one, I hate to tell you that today is not your day.

Our textbook, Strategic Publications: Designing for Target Publics, defines alignment as what “represents the layout of items along invisible but easily identified lines. These lines can be vertical, horizontal, diagonal, and sometimes curved.

Alignment plays a huge role in a publication. Because a readers eyes tend to follow a line, it is important to make sure your object are appropriately aligned to make the publication seem more unified. Having your publication look more uniform/unified ultimately makes your publication more reader friendly and look more professional.

According to our textbook, 54% of designers said they prefer vertical alignments. This is when your objects are aligned down the page. That statistic does not specify what type of publication that they prefer that alignment with. It is very common to find a tri-fold brochure with a diagonal alignment on the inside. Doing a diagonal alignment in a brochure allows the readers eyes to easily trace across the panels.

The cover and chapter heading of the Strategic Publication textbook is a good example of curved alignment. This is used to outline curved art. Lastly the horizontal alignment is when your objects are placed evenly from left to right thus creating a horizontal line.

Listed below is a link to the textbook website where you can find more information and also see the cover of the book that was used as an example.



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