Jeff Carter
Life is a riddle; unfortunately the answer's are not written here.

Survival Guide ch 11-14

A Sur­vival Guide to Social Media and Web 2.0 Opti­miza­tion by Deltina Hay.

Chapter 11: Social Tools

There are various social tools available on the internet that will essentially help you “pull it all together.” Here are a few examples of social tools.

  • Social Calendars – allows you to post all upcoming events and important dates. Most importantly you can share this with your friends.
  • Social Pages – a place/common area for people to gather online and discuss topics they have in common. Almost kind of like a chat forum.
  • Wikis – a site that allows anyone to update or correct information in its contents. This is also known by many students as the “forbidden source” when writing papers

Chapter 12: Pulling it all together

This chapter was pretty short and to the point. It basically listed 3 check list items to see if your site was optimized.

The 3 questions are:

  1. Can users interact with the content?
  2. Can visitors share the content easily with others?
  3. Does the site encourage collaboration?

Chapter 14:Measuring your success

As you continue to grow and produce more items on your site, there are some things you still want to look out for. These are guidelines/goals you may want to go by or achieve in order make your site successful.

  • Increasing Website traffic
  • Driving sales and new business
  • Monitoring brand awareness
  • Improving customer relations
  • Managing reputation
  • Establishing credibility
  • Creating buzz
  • Improving public relations

Chapter 13: Looking to the future

The book discusses using a social ranking in order to tell the relevancy of their site or how searchable it is.

The book also discusses a lifestream. A lifestream is similar to a blog. The major difference is that it lists everything in chronological order and lists mostly streams and feeds.


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