Jeff Carter
Life is a riddle; unfortunately the answer's are not written here.

Archive for the ‘PRCA 3339’ Category

Eagle Print Shop

November 30, 2009

Recently our class took an informative trip to the Eagle Print Shop. While some may say “all I need to know about the print shop is that they can print my stuff,” there is a lot more to be learned. I will admit that I have had similar thoughts until we had this tour. The […]

Client Brochure

November 30, 2009

My client for the brochure we were assigned to do in class is the fraternity in which I am currently a member. The name is Phi Sigma Kappa. Being new on campus poses a lot of challenges for a fraternity. Most notably is name recognition and gaining new members. This is a good scenario for […]


November 30, 2009

Last in the acronym for C.R.A.P. is proximity. Our textbook, Strategic Publications: Designing for Target Publics, defines proximity as what “refers to unifying items by placing them physically close on a page. This is important for a designer to remember especially when he/she has multiple items it wants to display and have it convey their […]


November 30, 2009

Alignment is one of the key components of the acronym C.R.A.P. I briefly went over C.R.A.P. in a previous blog but only touched on contrast and repetition. I would like to go in further detail about its other two components. For those of you hoping to get two elements for the price of one, I […]

The Language of the Image

October 26, 2009

This course was very interesting and informative. While it did cover things that can be considered common sense, it also made known the various elements of a photo. I am more aware and more knowledgeable to the multitude of elements that makes a photo compelling. Thanks to this exercise, I can now honestly say, I understand the […]

Free Transform Tool

October 19, 2009

How To Use The Free Transform Tool • Select the Free Transform tool . • To move objects, click anywhere within the bounding box, and then drag. • To scale objects, drag any bounding box handle until the object is the desired size. Shift-drag the handle to preserve the selection’s proportions. • To rotate objects, […]


September 28, 2009

Choosing a font is a vital part of the publication process. The most important thing you must keep in mind is that the font you choose must be appropriate for organization. Roman fonts are recommended for publications because they are more readable. Most people tend to use a font size anywhere from 7-10 on a […]

Segmenting Publics

September 21, 2009

Being in a fraternity (Phi Sigma Kappa) makes segmenting your target public extremely easy. Obviously males are main target. A majority, if not all of them, will be in the early stages of their provisional adulthood. This is when young adults are stepping out for the first time, on their own, with little parental influence. Most […]


September 14, 2009

C.R.A.P.  is a fitting acronym when the average person may think of a publication. Most may think of flyers, handouts, brochures etc. Most people see this as “hey pal throw my crap away for me.” Lets be honest, most of you have thought that, and or done that. A lady by the name of Robin […]