Jeff Carter
Life is a riddle; unfortunately the answer's are not written here.


I have recently noticed that the Georgia Southern public relation and marketing department have really elevated their professionalism. By that I mean that the recent video productions that they have released within the past year are of amazing quality. When I first arrived here (fall 2006) the commercials and videos I saw looked to have been made in 2000. It didn’t give me the “wow” factor that a student would want/expect from their university. I have found two videos that have finally made me say “wow” in a good way.

The first is a campus tour video. They have produced a short 4 minute video highlighting just some of the many benefits GSU has to offer while also showcasing its beauty.

The next video (my favorite) is a short 1 minute video showcasing athletics here at GSU. It was all apart of their most recent campaign to be “True Blue.”


Recently I was instructed to complete a viral video for my PRCA 3030 class (social media). I was unsure of what to do because the assignment suggested make a video for a client but also to where it would go viral. Seeing how I worked alone on this project my creativeness was somewhat limited. Also, I was lacking certain cords to plug my camera into my computer so I had to rely on the video capabilities of my digital camera. Unfortunately half of the video I recorded was lost during the upload process. Either way my finished product was more of slideshow meets a video. Overall I learned alot about what to do and what not to do in the future regarding viral videos.


Recently I had to give a group presentation for a class. The instructor encouraged us to be creative and not just do the normal powerpoint. Being the only, somewhat technologically savvy person in the group, all eyes were on me. After getting the go ahead from the professor I decided we should do a slidecast.

None of my group members have ever done anything like this before, so it was up to me to lead the way. When you listen to it, you will be able to tell that it was their first time because of the nervousness and uncertainty that was in their voices.

The good thing was that not only did I teach people how to create a slidecast, this was also the first time anyone had done something like this in one his classes.

Here is the slidecast presentation.


Viral videos are known to many as way to kill time by laughing or saying “awwww” to the most recent youtube sensation. I usually tend to like the funnier viral videos. Most would describe a viral video as a video that gains popularity by sharing it on the internet. For instance the stars wars kid was hilarious, and who could ever forget the person who cried and begged for people to leave Brittney Spears alone. Although it was probably never intended for all of these videos to become huge hits, but they did. Viral videos have slowly taken over our spare time when we are on the computer. It would probably be hard to find anyone who uses the internet that has not seen a viral video. There are now websites solely dedicated to viral videos. Like Viral Video Chart or Viral Videos. I could spend a day or two just trying to remember the various video I have seen over the past few years. Some were great some were not so great. All in all they captured my attention for some reason. It could have been that someone showed it to me or that I was intrigued by the title. Either way I viewed that video for some reason or another. Like most people do, if I like it I want to send it to everyone else I know. Especially those who I know will enjoy it. I have listed a few videos below. The first one is a funny tourism video made for Cleveland. The second is probably the most popular viral of all time. The evolution of dance.


Delicious is an relatively new site with a lot to offer. This site is basically a traveling bookmark for web pages you might frequently visit. The site Delicious describes itself as a “social bookmarking” site. Delicious defines its definition of social bookmarking as a way to allow you to store and share bookmarks on the web, instead of inside your browser. This has several advantages.

  • First, you can get to your bookmarks from anywhere, no matter whether you’re at home, at work, in a library, or on a friend’s computer.
  • Second, you can share your bookmarks publicly, so your friends, coworkers, and other people can view them for reference, amusement, collaboration, or anything else. (Note that you can also mark bookmarks on Delicious as private – only viewable by you – if you like.)
  • Third, you can find other people on Delicious who have interesting bookmarks and add their links to your own collection. Everyone on Delicious chooses to save their bookmarks for a reason. You have access to the links that everyone wants to remember. You can see whether two people have chosen to remember a link, or whether it was useful enough for a thousand people to remember – which may help you find things that are useful for you, too.

Now a person can log in to their delicious account when they are away from home and still be able to access their favorite sites. This could be a very useful tool for those who often forget the url’s to sites they might want to use. So not only can you have your bookmarks any where any time, you can also share them. This site also allows you to connect with other users and then exchange bookmarks to sites that you might think the other person is interested in. Because not only does it let you connect with other users, you can also follow them. Basically you can see what bookmarks they are adding so you can also add them if you so choose.

Here is a link to my Delicious page.


In my social media class we were given the task of select a guest blogger for the week. I was lucky enough to have Meghan Beytagh agree to let me post one of her blogs. Here is her post on Social Media Definition.

Social Media Definition

by Meghan Beytagh  2/5/10

Adam Vincenzini asked on Twitter and on his blog for people to share their definitions of “social media” with him, in 140 characters or fewer. Read through the list of definitions that were shared with Adam. Pick a few that resonate with you and discuss why these definitions “work” for you. Develop your OWN 140-character definition of social media.

As I approach my graduation date in May the word change is something that not only excites me, but also scares me at the same time. President Obama centered his entire presidential campaign on the same word. Change is something that is a scary thing for a lot of people. That is why I liked the definition that Trevor Young gave about social media. He said that “Social media is a catalyst for change – change in the way we connect with each other, change in the way businesses communicate with the world.” This change has opened many doors for the business world. Long gone are the days when you simply called the company to complain about something or give them praise. Now people are turning to their own social media outlets to do this. Letting not only the companies know, but also the masses.

Patti Schom-Moffatt stated that “Social Media is a tool for engaging with audiences comprised of people you would be unlikely to come across on your own.” I like this response because let’s face it… It’s the truth. Many of the people that read your companies tweet or those follow your blog or that you yourself follow will never have the opportunity to meet face-to-face. That’s the beauty of these outlets. These outlets let you immerse yourself in the thoughts and ideas from people millions of miles away. Through social media outlets, people living across the country have the opportunity to change something while sitting in front of their computer at home.

One other post that I really liked was by Paulat Cirkle, which stated that “Social media is a voice for the masses, a voice of endorsement & a voice of dissent. The power lies simply in listening,” for the sheer fact that it points out that everyone has a voice. I know that the voting system here is America is supposed to be a place where everyone “has a voice”, but this system is taken advantage of.  I feel that through social media outlets I do have a voice. I can write my opinion about something and even if people don’t listen at least I said it and it will forever be “spoken” on the web.

So, now for my own 140 word definition of social media… It’s a combination of the three above along with another idea that I have about the world of social media.  I believe that…

“Social Media is a vehicle of change- a change in which people do business, communicate with each other, and connect with the masses. It allows a voice for the masses, a way of communication with people you may have never met in your life time, and a way for you to express your own thoughts and ideas and “listen” to others. A change that will forever affect the way we discover and relate to the world and the way that the world relates personally to us.”- Meghan Beytagh


In my social media class we were given the task of select a guest blogger for the week. I was lucky enough to have Lauren Parr agree to let me use  her blog post on viral videos. The Blog is titled Viral Video Phenomenon. Here is what she had to say regarding viral videos.

The Viral Video Phenomenon

by Lauren Parr 4/12/10

“Ouch, Charlie! That hurts!”

At the time I wrote this post, the popular YouTube video “Charlie Bit My Finger” had over 177 million views. For a simple video posted by a mom for sheer laughs, that is probably not the popularity she expected when she uploaded the video. This video and thousands of others have been made famous on websites like “YouTube” and “Funny or Die,” where anyone can upload a video and make it viral. Whether it’s meant to be informative, serious, expressive, or just for laughs, people all over the world have become obsessed with watching others via the Internet. For me, watching videos is a cheap and free form of entertainment that I do quite often for a quick break in my day. Videos have gained so much popularity and views because of the linkability that viral videos possess. Friends often post videos to my Facebook page, and I do the same in return. Humans enjoy watching others, whether they are getting hurt trying to pull a cool skateboard trick, or impersonating their favorite celebrities. New technology has made it easy to record video, by using phones, Ipods, cameras, webcams, and other gadgets to capture moments. As long as people will continue doing stupid things and recording them, viral videos aren’t going away soon. These two are my all-time personal favorite viral videos!


In chapter 7 of  A Sur­vival Guide to Social Media and Web 2.0 Opti­miza­tion by Deltina Hay, the main topics were social bookmarking and crowd-sourcing.

Social bookmarking is a way for people to save their favorite websites to a single website and then be able to access their favorite bookmarks when they are away from home. Here is a link to a blog post I wrote about a social bookmarking website called Delicious.

Crowd-sourcing sites are a unique but useful way to gather information on websites. This allows users to determine the popularity and or usefulness of sites and share that information with others. One of the most famous sites that is know for this is StumbleUpon.

These two topics are similar in that they are user-driven. However they differ in the respect that bookmarks are opinions and preferences, where crowd sourcing is based more on information and facts.


Chapter 6 contains information regarding social networking and micro-blogging.

Being a public relations major, I know the importance of social networking. This was one of the main points stressed in this chapter. Listed below are a few of the many social network sites in which people connect:

  • Facebook
  • Twitter
  • LinkedIn
  • PROpenmic

Sites like these allow a person to connect with various people in their related profession or with people of similar interest. This chapter predominately talked about Facebook. It’s fair to say that right now Facebook is probably considered the “powerhouse” of social networking. So if someone or some business were to want to start getting involved in social networking this would be a great place to start.


In chapter 5, the topics of podcasting, vidcasting, and webcasting were discussed. I was already familiar with podcasting because of an assignment in my social media pr class this semester. I also posted a blog on podcasting explaining about what it is and where it came from.

In short here are a few of the essentials these three offer.

  • Short audio or video files that have been posted online.
  • They can be syndicated or subscribed to by way of RSS feeds.

There are steps to take when trying to create one of the three types of online cast.

  • prepare a script about what you wish to talk about and the key points.
  • record your cast and then upload it online.
  • post it to your blog or website.
  • create your RSS feed
  • Burn it to Feedburner
  • Finally, promote your cast like there is no tomorrow.