Jeff Carter
Life is a riddle; unfortunately the answer's are not written here.

Posts Tagged ‘Reading Notes

Survival Guide ch 11-14

April 21, 2010

A Sur­vival Guide to Social Media and Web 2.0 Opti­miza­tion by Deltina Hay. Chapter 11: Social Tools There are various social tools available on the internet that will essentially help you “pull it all together.” Here are a few examples of social tools. Social Calendars – allows you to post all upcoming events and important […]

Survival Guide ch. 8-10

April 21, 2010

Chapter 8: Discusses  the various media communities that exist. When i first read “media community” I was not sure of what it was referring to. A media community is a social site that allows you to save, share, and comment on media items. Sites such as Flickr are perfect examples of a media community. It’s […]

Survival Guide ch. 7

April 20, 2010

In chapter 7 of  A Sur­vival Guide to Social Media and Web 2.0 Opti­miza­tion by Deltina Hay, the main topics were social bookmarking and crowd-sourcing. Social bookmarking is a way for people to save their favorite websites to a single website and then be able to access their favorite bookmarks when they are away from […]

Survival Guide ch. 6

April 19, 2010

Chapter 6 contains information regarding social networking and micro-blogging. Being a public relations major, I know the importance of social networking. This was one of the main points stressed in this chapter. Listed below are a few of the many social network sites in which people connect: Facebook Twitter LinkedIn PROpenmic Sites like these allow […]

Survival Guide ch. 5

April 19, 2010

In chapter 5, the topics of podcasting, vidcasting, and webcasting were discussed. I was already familiar with podcasting because of an assignment in my social media pr class this semester. I also posted a blog on podcasting explaining about what it is and where it came from. In short here are a few of the […]

Survival Guide ch. 3

April 19, 2010

Chapter 3 discussed two ways to gain exposure on the internet. Those two are, RSS feeds and Blogs. Being the very simplistic minded person that I am, I find myself often scared to ask what things stand for in the world of technology. I am not a fan of asking “What does that stand for” […]

Survival Guide Chapters 1-2

April 19, 2010

I recently had a chance to review the book A Sur­vival Guide to Social Media and Web 2.0 Opti­miza­tion by Deltina Hay. As with the previous book I reviewed, I will be highlighting some of the important notes I found within the chapters. Most companies these days need to come up with a social media […]

Groundswell Chapter 10-12

April 16, 2010

In chapters 10-12 of Groundswell: winning in a world transformed by social technologies, I read about various elements that can improve an organization. The main 3 are as follows: Take small steps that have big impact. In other words, do not try to do a lot at once. A good relationship between the customer and […]

Groundswell Ch. 4-9

March 18, 2010

In chapters 4-9 of Groundswell: winning in a world transformed by social technologies, the topic of communication between you and the audience are discussed. Groundswell points out a specific 4-step strategy called P.O.S.T. People – assess your customers social activities Objectives – decide what you want to accomplish Strategy – plan for how relationship with […]

Groundswell Ch. 1-3

February 1, 2010

For my Social Media class (PRCA 3030) we are reading a book titled Groundswell: Winning in a World Transformed by Social Technologies. The authors of the book, Charlene Li and Josh Bernoff, are pictured to the right. Groundswell, as defined by our book, is “a social trend in which people use technologies to get the […]